WRAPSTATION
Delivery-only Fast Food Concept
> FULL RESTAURANT BRAND STRATEGY, BRAND IDENTITY DESIGN & ACTIVATION
Wrapstation is a “delivery only” concept combining international cuisine with tasty wraps. Focusing on premium quality ingredients, these awesome flavors will “wrapidly” get you addicted to their unique taste.
What we did_
With a challenge to launch a food concept without a "sit-in" outlet, our focus is aimed at creating a visually impactful brand with an attitude, that is able to create a long-lasting impression.
This objective has been reached by articulating a brand language that evolved around the letter "W" and implementing a series of emotionally descriptive lines focusing on clean and crisp packaging design.
Aligned with an aggressive Social Media activation strategy, Wrapstation was able to quickly gain public awareness and receive positive reviews.
Deliverables
Brand Strategy
Name Creation
Corporate Identity Development
Packaging Design
Website Design & Development
Online Activation
Photography Art Direction
Launching a new Restaurant?
Branding extends far beyond the walls of your project & leaves an impact long after your guests leave.