THE DAILY DIGEST
What we did_
Magic Pop is undergoing a rebranding effort for its rice cake product, with a focus on offering healthy and nutritious snack options. By incorporating smart labeling and utilizing a nutritionist to develop the products, Magic Pop aims to establish itself as a lifestyle brand that prioritizes education and nutrition.
With an expanded product line including cakes, biscuits, and crackers, Magic Pop is positioning itself as the go-to destination for those seeking healthy snacking options.
Brand Strategy & Visual Direction
Brand Naming & Narrative
Visual Identity Development
Packaging Design
Your Daily Dose of Healthy.
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We watch the news everyday. We read the news and journals to find out what is happening in the world. With The Daily Digest, the brand becomes the center of the health industry giving tips,
health advice, health news, and incorporates a concept of newspapers familiar and
relatable by many.
The Daily Digest is a play on words from a newspaper station to using the word Digest which signifies the digestive system which is a benefit to the products.
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BRAND NARRATIVE
DISCOVERY WORKSHOP > RESEARCH & AUDIT > BRAND STRATEGY / MISSION / VISION / VALUES / PERSONA > NAMING
