TORINO CHICKEN
A Story of Legacy, Flavor, and Love, Passed Through Generations.
> FULL BRAND IDENTITY UPLIFT
Torino is a brand with a rich history, renowned for serving mouthwatering broasted chicken for over six decades. Founded in 1969, Torino was the first restaurant in the Middle East to introduce broasted chicken, earning a special place in the hearts of generations.
However, as time passed, the brand began to lose its connection with younger audiences. Our mission was to breathe new life into this beloved legacy, transforming Torino from an, outdated brand into a vibrant, thriving business that resonates with today’s younger generation while preserving its deep-rooted heritage.
What we did_
To revitalize Torino, we embarked on a comprehensive brand uplift that honored its storied past while making it relevant and appealing to a new generation.
Our strategy focused on reconnecting Torino with its community by emphasizing the brand’s legacy and the communal experience of sharing broasted chicken. We updated the messaging to highlight the unique blend of tradition and flavor that defines Torino, ensuring it resonates with both loyal customers and new patrons alike. The result is a brand that not only celebrates its rich history but also thrives in today’s competitive market.
Brand Strategy
Uplifted Visual Identity
Packaging Design
Environmental Branding
Brand Guidelines
Interior Design by C-LAB
CLIENT LOVE
“You not only heard what we were saying, you listened to us, you were patient, constructive in your advice, and you never retaliated to expand your scope of work to support us in every possible way through your expertise, knowledge and creativity.
Black Ink understood our needs and succeeded to deliver an amazing outcome from top to bottom, branding to design to execution.
Torino never looked better... Proud to have collaborated with you!”
— Achwak Traboulsi, Business Development Manager