NADA SAWAYA
A destination for elite shoppers who appreciate carefully curated selection of fashion accessories from around the world.
Welcome to the world of Nada Sawaya, a Trend Finder & Creator with a passion for fashion and adventure.
> FULL BRAND STRATEGY & IDENTITY DESIGN
Nada Sawaya is a destination for elite shoppers who appreciate carefully curated selection of fashion accessories from around the world. The brand provides an inspiring fashion experience, where individuals can explore and express their personal style through a collection of luxury fashion products. The brand also encourages individuals to break free from conventional fashion norms and embrace their individuality with confidence and creativity.
What we did_
Nada Sawaya approached our branding agency seeking clarity and direction for her business and brand. With a multitude of possible paths to explore, she found herself at a crossroads.
We helped pinpoint her competitive edge and establish a clear strategic direction. The result? A complete rebranding that breathed life into her vision, aligning her brand with her newfound purpose and direction.
• Brand Strategy & Strategic Positioning
• Revamped Visual Identity
• Packaging Design
• Verbal Identity
+ Brand Guidelines
At the heart of our brand is a deep connection to both
the world of fashion and the world of gems.
_
Our logo features a hidden gem star, a nod to Nada's background in
gemology, but also to the idea of the North Star as a guiding light for
those exploring new territories. The star serves as a subtle reminder of
the adventurous spirit that drives Nada's work, inspiring her to seek out
the most unique and exceptional fashion finds from around the world.
_
BRAND NARRATIVE
Welcome to the world of Nada Sawaya,
a Trend Finder & Creator with a passion for fashion and adventure.
_
Nada travels the globe in search of the most exquisite finds, curating a
Voyage Collective for women who share her love for both.
And when the fashion world falls short, Nada steps up and challenges
the status quo, bringing her visionary creations to life.
HER MISSION
To challenge traditional fashion norms and inspire customers to think outside the box when it comes to their personal style through our unconventional accessories.
