SKOON
Where tranquility meets vibrancy.
> FULL RESTAURANT IDENTITY DESIGN
Skoon is a serene beachfront culinary escape where the tranquility of the ocean meets the sophistication of upscale dining. Nestled along the shores of Jounieh (Lebanon), Skoon offers a refined experience that captures both the calming essence of the sea and the lively spirit of its visitors.
What we did_
Inspired by both the serene coastal environment and the earthy, textured architecture of the building, we developed the Skoon brand to embody a balance of tranquility and vibrancy.
The design integrates the soothing qualities of the sea with the warm, grounded feel of stone cladding and natural materials, creating a space that feels both peaceful and alive. We aimed to craft an atmosphere that invites guests to unwind and connect, blending elegance with a subtle, lively energy.
Brand Strategy & Visual Direction
Brand Naming & Narrative
Visual Identity Development
Packaging Design
Environmental Branding
Interior Design by C-LAB
It’s in the Name.
The name “Skoon” reflects the serene and calming nature of the restaurant, while also acknowledging the vibrant energy of the people who gather there. In Arabic, “Skoon” signifies tranquility, but within the context of this beachfront oasis, it also suggests a lively, welcoming atmosphere where guests can enjoy both peace and connection.
The name perfectly encapsulates the duality of the Skoon experience—an upscale, serene retreat that’s infused with the vibrancy of its surroundings and patrons.
BRAND NAME & NARRATIVE
Research & Insights > Competitive Audit > Brand Workshops > Purpose, Vision, Values > Brand Personality > Naming
