CONES & RODS
Sustainable & Ethically Sourced FASHIONABLE EYEWEAR
> FULL BRAND IDENTITY DESIGNC&R provides stylish and well-designed eyewear that is sustainable and ethical according to global standards. When you put on one of our glasses, like a superhero cape or doctor’s coat, there is a transformation in identity - inside as well as out - symbolizing your role and stance, what you believe in, fight for, strive to change.
With the advent of “fast fashion”, the amount of waste and energy has amplified, which is why C&R is on a mission to inspire a movement in our society as well as the global eyewear industry.
What we did_
Blackink worked closely with the founders helping them align their vision and translate it into a coherent Brand strategy and image, in which we then implemented into a list of Branding and Packaging collaterals;
Brand Strategy & Narrative
Messaging
Visual Concept & Design direction
Logo Concept & Design
Stationery Design
Packaging Design
Advertising Concept development
+ Shooting & Brand Guidelines
Look Good.
Feel Good.
Do Good.
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With the advent of “fast fashion”, the amount
of waste and energy has amplified, which is why C&R is on a mission to inspire a movement in our society as well as the global eyewear industry. We want leading brands and manufacturers to reevaluate the materials and processes they use, and see how a new generation of consumers are joyfully supporting fair-trade, cruelty-free and sustainable Brands.
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BRAND PROPOSITION
DISCOVERY WORKSHOP > RESEARCH & AUDIT > BRAND STRATEGY / MISSION / VISION / VALUES / PERSONA > PURPOSE > MARKET POSITION >
Nominated for Best Design Award
Nominated for Best Design Award
DesignRush, known for its best design has chosen our concept to be featured among “The Best Eyewear Designs".
CLIENT LOVE
“We really enjoyed our experience with Black Ink. The professionalism and timeliness was great. Additionally, the supportive atmosphere we experienced and how involved the team was in our brand was great.
They helped us define our brand concept, create a consistent and well-thought message that expresses what our brand stands for, and what to communicate to our consumers.”
— Feye El-seif, Co-Founder