PRUNELLE

ARTISAN BAKERS

> FULL BRAND STRATEGY & VISUAL IDENTITY DEVELOPMENT

Prunelle is the leading hand-craft artisan bread makers, offering superior products to the restaurant scene and all lovers of fine bread. With a rich legacy spanning over 25 years and a dominant market share of over 80% in Lebanon, they have embarked on a journey to expand their business into the UAE market.

What we did_

As they set their sights on expanding into the Gulf region, our challenge was to enhance their operations with a brand strategy and a refreshed image that not only met the high expectations but also exuded a sense of maturity and market leadership.

This transformation needed to be achieved without sacrificing the cherished family heritage and artisan craftsmanship values that define Prunelle.

A comprehensive brand strategy was set into motion resulting in the creation of a fully developed brand identity;

Brand Strategy & Narrative
Brand Identity Uplift
Full Collateral Design
Product Packaging Design
Website Design and Development
Brand Guidelines Book

prunelle+bread+makers.jpg — A FAMILY OF ARTISANS

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The culture of Prunelle is rooted in a timeless tradition – the act of 'breaking bread,' where individuals gather to share in the age-old communion of 'bread and salt.' At Prunelle, we are all inherently bakers and artisans, embodying a warm, relaxed, friendly, and inviting team that is deeply committed to mastering our crafts. Our familiarity with one another fosters a sense of camaraderie, and we often enjoy moments of fun as we work, bake, and dine together. This closeness ensures that we are a tightly-knit and closely connected family.
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**OUR BRAND PERSONALITY**

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another”.

– Seth Godin

With this in mind, Prunelle went into an extensive internal and external restructuring & branding exercise making sure they leverage on their strengths and address their weaknesses.

In the end, all 200+ employees were in sync, pushing towards the same direction.
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DEFINE CUSTOMER PROFILE > BRAND PROPOSITION >/ PURPOSE > ARCHETYPE > VALUES > TAGLINE > VOICE > VERBAL LANGUAGE

BREAKING BREAD
SINCE 1995.

“We create superior, delicious, and soul-enriching bread. Centuries of tradition and craftsmanship are experienced in the taste, smell, and texture of our bread. We work hard to set new standards of quality and always lead by example. Ultimately, our goal is to constantly and continuously work towards improving ourselves, each other and those we serve.”
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THE BRAND MISSION