KULT
ATHLEISURE FASHION
> BRAND STRATEGY, NAMING & VISUAL IDENTITY DESIGN
KULT is a clothing brand that combines urban streetwear with athletic apparel. An athleisure brand that communicates attitude, strength, and strong personality with active wear that moves with your body.
What we did_
Blackink was commissioned to help the client launch the brand through a prototype concept store in Beirut, to be later franchised regionally.
Competitive Audit & Market Position
Brand Naming & Narrative
Visual Identity Design
Packaging Design
URBAN STREETWEAR X ATHLETIC APPAREL.
KULT is targeting the Millennial Urbanite.
Those urban, hipster, fashionistas who look for comfortable clothing while looking good at the same time.
