ORCHID

LUXURY BEACH RESORT

> BRAND STRATEGY, IDENTITY & ACTIVATION

What started as a new concept in beach resorts in Lebanon a few years ago, has today become the ultimate summer destination, forever changing the beach experience in Lebanon and the region. Redefining the concept of luxury, Orchid became a trendsetter, raising the standards of hospitality to an unprecedented first.

What we did_

Blackink was deeply involved from the start, creating the Strategy, brand identity, communication concept, and year to year communication & activation tactics.

• Brand Strategy & Naming Architecture
• Visual Concept & Design direction
• Logo Concept & Design
• Stationery Design
• Packaging Design
• Resort amenities
• Advertising Concept development
• Video Creation & Art direction

A Brand Architecture to accommodate the project’s ambitious expansion strategy.

_

With the success of the first branch, Orchid wanted to expand locally onto a second location, and the challenge was to

establish the 'rules' that ensure brand names fit together in one coherent offering, yet stay distinctive to optimize its marketing efficiency and performance.

Color coding, descriptives, and location tags were all used in harmony to highlight each location's offerings and help customers identify and distinguish them apart.

_

BRAND ARCHITECTURE

LAUNCH CAMPAIGN

As part of a Brand expansion strategy, Blackink worked closely with the client to design and create a Launch campaign video, amongst other brand collaterals, that helped promote the second resort location in Batroun, Lebanon.