ATRIA
Waterfront luxury residential resort
> VISUAL IDENTITY & MARKETING COLLATERALSAtria is a waterfront luxury residential resort in Ain Sokhna, Egypt, a project that cemented itself with Egypt’s large-scale project-proposed new capital of Egypt. Atria brings a new vitality to the authentic lifestyle of a city resort living, a host of exceptional amenities, encompassing spacious and inspiring residential villas, apartment complexes and twin houses as well as signature restaurants, serene facilities and community centers.
What we did_
The client was launching a mega residential luxurious resort in Egypt and knew that a proper high end Brand image is required to appeal and attract wealthy clients.
• Visual Concept & Design direction
• Logo Concept & Design
• Stationery Design
• Brochure Design
Perception is Reality
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And this couldn’t be more true than when you are trying to sell a dream years before its actual completion.
Strong branding should evoke an emotion and an impulse to buy, in addition to help project trust. It goes beyond just a logo and design concepts and If done well, it can convince clients why working with you is a better choice than working with your competitors.
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BRAND PERCEPTION
