MUSE DU LIBAN
A LOCAL WINE BRAND
BORN TO INSPIRE
> FULL BRAND STRATEGY & IDENTITY DEVELOPMENTMuse is a wine born to inspire, captivate and compel. A work of true vinicultural art carefully crafted with exquisite handpicked grapes from the vineyards of Aynata, nestled in the picturesque lands of Lebanon’s fertile south. Muse was conceived by none other than France’s Michel Rolland, one of the world’s most revered winemakers and award-winning consultants, with a palate renowned for its penchant for inimitable, 100-point wines.
What we did_
Blackink's engagement began at the early stages of development, where we played a crucial role in interpreting and aligning the client's vision with their business objectives. This helped mitigate the risk of the brand becoming diluted in an oversaturated and highly competitive market.
Through extensive competitive research, we strategically positioned the brand in a market segment with the least resistance, breathing life into Muse, which stands as a source of inspiration.
Market research & Competitive Audit
Brand Strategy & Positioning
Brand Name Creation & Narrative
Visual Identity
Bottle Design & Packaging
Marketing Tools
Website Design and Development
Marketing Strategy and Activation
Brand Guidelines
How do you introduce
a Wine Brand in a crowded marketplace?
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We began by profiling and categorizing wine consumers. We then delved into understanding the local market, analyzed the competitor landscape, and identified their strengths. Armed with this knowledge, we strategically pinpointed a market gap and committed to filling it.
BRAND STRATEGY
Research & Insights > Competitive Audit > Brand Workshops > Purpose, Vision, Values > Brand Position.
