KALANI
LUXURIOUS BEACH RESORT
> FULL BRAND IDENTITY DESIGNKalani is the ultimate escape from the crowded city for you to experience a well-deserved peace of mind all year long. Located right on the Seaside Road of Halat, Lebanon, the auditorium-like luxury resort gives you the perfect view no matter where you sit.
What we did_
With a considerable investment at stake and plenty of neighboring competition, Kalani partnered with Blackink to help create a Brand Identity and Experience that is on par with the posh architecture and resort offers.
• Brand Strategy
• Visual Concept & Design direction
• Logo Concept & Design
• Stationery Design
• Resort Collaterals
• Online presence
A Seascape Experience
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In Kalani, luxury doesn’t mean expensive. We define value in having peace of mind above all else.
Peace of mind is bigger than any sea, more valuable than any gem and you don’t know what it is until it is gone. So our job is to continuously and consistently offer it to our customers, our staff, our suppliers, and investors.
The overall experience of Kalani is built on this one foundation purpose. This is why we exist, this is why we go to work every day, this is our main objective both at work and at home. Why? Because we deserve it.
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BRAND PURPOSE
Boho-chic Audience
Target Profile
BRAND VALUES
TRANQUILITY
quiet / peace / exclusivity / serenity
GRATIFICATION
quality / materials / fine food / service
EXPERIENCE
emotion / dreams / connections
