JEZZINE REGION
Discover the roots of Lebanon
through the roads less traveled.
> FULL BRAND STRATEGY, VISUAL DESIGN & ACTIVATIONAfter decades of occupation, the historic Jezzine region of Lebanon was finally vacated by armed forces and returned under Lebanon’s sovereignty, yet it faced serious challenges because not only had many inhabitants moved away but the perception of the area was regarded with caution, nervousness, and even sadness. On top of that, there was a steady brain-drain due to a young population moving to larger cities which left the region sparsely populated and primarily inhabited by an aging agricultural community.
What we did_
A consortium comprising The Union of Municipalities of Jezzine, which encompasses the 45 towns and villages within the region, along with USAID and DAI, collaborated with Blackink to revitalize the region through a captivating tourism brand and positioning campaign. The objective was to attract visitors with a focus on agro- and eco-tourism.
• Discovery & Research
• Brand Positioning Strategy
• Tagline creation
• Visual Identity Design
• Website Design & Development
• Tourism Printed Collaterals
• Advertising Campaign
• Tourism Video Script
It’s in Our Nature.
Discover the roots of Lebanon with breathtaking scenery, luscious green landscapes and rich experience of nature.
It's in our Nature
!
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Our mission is to unify The Jezzine Region’s 45 townships by attracting tourism, create jobs and growth opportunities.
With well-organized infrastructure, services, and activities, Jezzine is the perfect destination to escape the city and discover a place that is
authentic and still natural.
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BRAND POSITION STRATEGY
