FALL IN LOAF
A Story of Family, Passion, and Craft
> FULL BRAND IDENTITY & PACKAGING DESIGN
Fall in Loaf is an artisanal bakery dedicated to preserving the rich heritage of traditional sourdough baking. Founded by Viola and her son Ziad, the brand is rooted in passion, craftsmanship, and a love for creating authentic sourdough experiences.
What we did_
Our collaboration with Fall in Loaf focused on developing a cohesive brand identity that embodies the essence of their artisanal approach. We crafted a brand story that resonates with their commitment to quality and tradition, while designing packaging that reflects the warmth and authenticity of their sourdough products.
Logo Identity Design
Stationery Design
Packaging Design
Bags
Stickers
A Tale of Love, Flour, and Childhood Memories.
At the heart of Fall in Loaf is a story of love, tradition, and the joy of creating something truly special.
It all started with Viola, a mother with a passion for sourdough, and her son, whose hands grew “chalky” with flour as he discovered his own love for baking. Together, they poured their hearts into every loaf, building a brand that’s as much about family and connection as it is about delicious, artisanal bread.
“Our mission is to restore the heritage of traditional sourdough baking and make you 'fall in loaf' with every bite.”
CLIENT LOVE
We very much enjoyed working with Riad throughout the whole process - from idea creation to concept branding implementation. Riad truly stands out as a “shadow” partner who understands your business needs yet customizes his solutions around your unique deliverables.
We highly value his straightforward approach and professional mindset.
— Vera Ghanem, Co-Baker