SCENTLE
A Transformative Wellness Partner.
> FULL BRAND STRATEGY & IDENTITY DESIGN
Scentle is an innovative wellness brand dedicated to enhancing personal well-being by curating high-quality products and solutions for relaxation, health, and lifestyle improvement. Through its diverse offerings, Scentle empowers individuals to take control of their physical, mental, and emotional wellness, fostering a balanced and fulfilling life.
What we did_
Faced with the challenge of redefining its purpose in a competitive wellness industry, we partnered with Scentle to execute a full brand repositioning strategy and develop a fresh, cohesive identity.
Our collaboration enabled Scentle to clarify its unique value proposition, align its offerings with customer needs, and establish a strong, memorable presence that sets it apart in the wellness market.
Brand Strategy
Competitive Positioning
Visual Identity Development
Verbal Identity & Messaging
Website Design Guidance
Our story is one of empowerment, balance, and community.
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In today's fast-paced world, where stress and external challenges abound, we believe in the power of small, intentional changes that lead to significant impacts on our health and happiness.
At Scentle, we are inspired by the philosophy of managing what we can control to foster a better outcome and overall well-being.
ALWAYS CURIOUS
We continually explore new ways to innovate and improve, scouting the world for the most innovative and impactful products.
ALWAY OPTIMISTIC
We believe in the power of small changes that lead to significant impacts, cultivating a positive influence on our community and customers.
ALWAY ON THE MOVE
We anticipate needs and provide proactive solutions.
To enhance and simplify the pursuit of personal well-being, ensuring everyone has access to products, resources, and guidance that improve their daily lives.
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BRAND PURPOSE
Research & Insights > Competitive Audit > Brand Workshops > Purpose, Vision, Values.
Empower people to feel good, connect with their inner-
selves, and improve their overall well-being.
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We are on a mission to empower individuals to take control of their
well-being by providing accessible, high-quality wellness solutions that
promote relaxation and a healthy lifestyle. We aim to create awareness
about the positive and powerful impact of the wellness movement in
every aspect of life, encompassing products, services, and thoughts.
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BRAND MISSION
DISCOVERY WORKSHOP > RESEARCH & AUDIT > BRAND STRATEGY / MISSION / VISION / VALUES / PERSONA
