FORM
Corporate Couture
> FULL BRAND STRATEGY & VISUAL IDENTITY DEVELOPMENTStarting as a small family business three decades ago, FORM has evolved into a leading uniform designer and manufacturer in the Middle East. It is widely acknowledged as a provider of excellence and a significant supplier to a multitude of the region's top-tier 5-star hotels, as well as numerous esteemed restaurants, schools, and creative design projects across the MENA region.
What we did_
Blackink engaged in a close collaboration with the client, conducting an extensive audit and providing support to reposition the company. Together, we developed a brand strategy that aligned with the company's forward vision.
The result was a comprehensive brand strategy and the successful implementation of a design that extended across all touchpoints.
Brand Strategy:
Audience Profile
Brand Proposition
Brand Purpose
Brand Personality
Brand Naming
Design Execution:
Logo Concept & Visual Identity Design
Full Stationery Design
Corporate/ Product Catalogue
Art Direction on shooting and content creation
Packaging, signage and Label Design
