BREAKFAST BARN
Bonjour Healthies!
& Welcome to the Trendiest Healthy Eatery in Beirut.
> FULL BRAND STRATEGY & IDENTITY DESIGN
More than just an eatery; Breakfast Barn strives to encourage you to live better, healthier, and happier with their array of breakfast and brunch options ranging from farm-fresh cereals, salads, and sandwiches, to delicious blends of nutrient-packed smoothies and cold-pressed juices.
It is not a DIET, nor boring, and they won’t serve you anything that isn’t immensely beneficial and deliciously mouthwatering. Oh, and yes, breakfast is the most important meal of your day!
What we did_
The original interior design concept and nature of this project was enough to get our creative juice flowing. Inspired by Nature, we opted for a mix of earthy textures & the bright colors of fresh fruits and veggies.
The outcome was a very positive and welcoming Brand image that resonated positively with its target audiences.
• Brand Strategy & Visual Direction
• Brand Naming & Narrative
• Visual Identity Design
• Packaging Design
• Environmental Branding
• Art Direction (Photography / Videography)
• Website Design & Development
• Brand Activation & Expansion
+ Photo Shooting & Brand Guidelines
"Bonjour Healthies".
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Targeting a multi-cultural community allowed us to creatively combine languages and create a welcoming tone of voice & product naming strategy that was quickly and positively digested. "Bonjour Healthies", became everyone's morning greeting call ;).
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BRAND VOICE
Research & Insights > Competitive Audit > Brand Workshops > Purpose, Vision, Values > Brand Personality > Tagline
BRAND EXPANSION
An oasis of freshness, well-Being, and culinary excellence, The Barnyard is now open to the public, inviting guests to experience a new way of dining and living.
The Barnyard is the third and largest expansion of the brand. It is more than just an eatery – it’s a lifestyle, a celebration of well-being, and a symphony of positivity, freshness, and vibrancy that infuses every aspect of the dining experience. Nestled in the heart of Dubai Hills, this charming haven stands as a testament to the pursuit of a healthier, happier life.
