Empowering Tomorrow's Visionaries
Where bold ideas converge with strategic foresight to shape the future of brands and business.
Hello_
We are a Strategic Branding Agency driving business growth through design solutions.
We focus on creating and nurturing brands that inspire loyalty, command recognition, and drive business growth. Since 2006, we have been empowering visionaries to thrive, turning their aspirations into successful businesses.
We work with businesses at every stage of development.
From funded startups who are creating a brand and shaping a culture, to established organizations who need to take their business (or causes) into the future, we have a purposeful approach to our work that focuses on designing unique and holistic brand experiences.
Our mission is to inspire businesses find their true potential_
so they can build purpose-driven brands and maximize their chances to succeed. We do this by helping them shape their vision, discover their strength & become the best versions of themselves in order to accelerate growth, gain a competitive edge & win customers through the power of strategy, psychology, & design.
Without Strategy, execution is aimless.
Client Love
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Jessica Ishaya Hanna / Avolique
Working alongside Riad has been an incredibly rewarding experience, and we couldn't be prouder of what we have achieved together. His contributions and insights have played a vital role in shaping our dream project and setting us on the right track.
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Nathalie Boueiri / COO WaterCenter - Al Miyah Group
The best combination ever is when we mix business and pleasure... and this is exactly what will happen whenever you decide to work with Blackink. Remain assured that the outcome will be outstanding.
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Ziad Ghanem / Viola
You will be surprised how close Blackink can get to your thoughts & ideas. The whole team is great and self-devoted with high sense of commitment to meeting their deliverables. Simply put: they truly understand the ins and outs of your idea, hence they provide you with a close-up personalized solution.
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Adeline Abi Younes / Prunelle
Blackink crafts the dream brand as a singular idea inside the mind of clients and prospects. They match between design and strategic thinking to deliver a custom made artwork using the best influencing selling technique.
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Faye El-Seif / Cones & Rods
We really enjoyed our experience with Black Ink. The professionalism and timeliness was great. Additionally, the supportive atmosphere we experienced, and how involved the team was in our brand was great.
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Loubna Abi Khalil / Search for Common Ground
The final outcome was impressive to the donors and the wider public. it gave us more visibility on our Mission as an NGO. They were effective, responsive, helpful.
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Dalia Naufal / The Cookie Shop
I would definitely recommend Blackink for any brand/company looking for an identity or a revamp. They understand their clients' needs and turn them into something tangible. The design team is extremely skilled, and client servicing is very professional and accessible.
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Raoul Nehme / Jouzour Loubnan
Outstanding creativity, superb design, perfect execution and, most importantly, one question repeatedly asked by our corporate donors: WHO DID IT?
Meet Riad Mouawad_
Founder of Blackink, I am a Brand Strategist, a Business Bootcamp alumni at the Futur academy, and a Level C Graduate trained and certified personally by world-renowned branding expert Marty Neumeier.
Working globally and across multicultural landscapes, I help businesses find clarity on who they are, discover their competitive edge, overcome communication challenges & create meaningful relationships between brands & people, giving them a strategic advantage in the marketplace.
I learned early on that “visual aesthetics” alone won’t cut it and expanded my approach to looking at businesses in their entirety. Today I work closely with visionary entrepreneurs to explore hidden possibilities using the power of Strategy, Psychology, & Design.
I will be your direct contact and trusted guide throughout this collaboration.
HOW I CAN HELP
Articulate your Idea & Vision.
Uncover Your Competitive Edge.
Craft a Differentiation Strategy and Positioning.
Identify and connect with the right Target Audience.
Enhance the Customer Experience.
Build a Brand that command recognition.
What's keeping you up at night?
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We need a fresh visual identity to break through the clutter of competing brands.
We use visual expression to strategically signal organizational advancement, engage new audiences and revitalize old ones. We take the science of brand strategy and give it the creative force to perform at its highest potential level.
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We need a new competitive market position to take us to the next level and drive growth.
“We sell the best services to everyone, and at an affordable price”. If this is where you stand, then we need to Talk!
We focus on your strengths and define how you will “differentiate” your value offering, helping you own a specific spot in the market, and eventually be known for a certain “something”.
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We need to reach new customers and capture new markets.
Organic growth can take you far and eventually business will start to stall. Bringing new insights, we determine precisely what you need to start doing, stop doing, and keep doing to attract new customers & boost the company to next levels, particularly when competition is high.
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We need to better communicate what we stand for.
If you don’t define who you are, your customers will. To put you back in the driving seat, we go back to the roots and focus on what matters most to your key stakeholders, frame your core guiding values and narrate a storyline around that, helping you stay true to your mission and connect better with your audience.
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We need to get leaders on the same page and build a game plan for the future.
A challenge we mostly witness with family businesses that are transitioning in between generations. We play part therapist, part friend, part business coach, and part creative designer helping everyone on board align towards a unified goal and vision.
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We need a strategic roadmap to prioritize initiatives and allocate right resources to the right solutions.
No organization has unlimited resources and they need to prioritize their time, energy, and money to best achieve their goals. We help clients use the brand as a filter for decision making, using the fewest resources possible to achieve the greatest impact. And we help execute for success.